Picture this: a world where tweets wield more power than traditional speeches, and Instagram stories are the new soapboxes of political discourse. Into this world enters BJP with the grace of a digital maestro, conducting the symphony of the National Creators Award.
The National Creators Award, spearheaded by the BJP government, under MyGov’s Innovate India platform is not merely a ceremonial recognition. It’s a resonant testament to the government’s acknowledgement of digital platforms as potent vessels of influence and change. This initiative, impeccably timed before the assembly elections, transcends traditional political outreach, leveraging the digital domain’s dynamism to foster a deeper connection with India’s youth and digital savants.
In a grand spectacle that seemed more like a Bollywood award show than a government ceremony, Prime Minister Narendra Modi took centre stage at Bharat Mandapam in New Delhi cracking jokes and entertaining the crowds with his oratory skills, as he usually does. The occasion was to unveil the first-ever National Creators Award.
With categories ranging from the Best Storyteller to the Most Impactful Agri Creator, it was an eclectic mix that could give the Oscars a run for its money. The PMO touted the awards as a celebration of digital da Vincis shaping narratives across various domains. Among the recipients were a mix of homegrown talents and international icons, turning the event into a global gala of digital genius. The process saw an overwhelming response with over 1.5 lakh nominations, leading to a democratic finale of 10 lakh votes determining the victors. In essence, it was a digital democracy’s dream, peppered with wit, charm, and a dash of political foresight.
National Creators Award Insight:
The awards are a masterstroke in engaging the vibrant, buzzing hive of India’s youth and digital influencers. In the digital arena, where the creators who mould opinions and inspire change with every post and video they share, are suddenly spotlighted by the very architects of the nation’s policies, it’s not just recognition; it’s a strategic embrace of the digital domain’s potential to shape the future.
The BJP’s timing is impeccable, with the awards unfurling like a grand banner right before the national assembly elections. This isn’t just a pat on the back for digital creators; it’s a savvy wink to the youth, signalling, ‘We see you, we appreciate you, and yes, we speak your language.’ Through this initiative, the BJP is not just acknowledging the digital economy’s expansion but is weaving itself into the very fabric of this new age narrative.
In a world where hashtags can start a movement and a viral video can turn the tides of public opinion, the BJP’s move is a clever dance on the tightrope of contemporary politics. It aligns with efforts to modernize India’s digital infrastructure and promote digital literacy, yes, but it also positions the party as a forward-thinking, youth-aligned entity just in time for when the ballots are cast.
So, as we dissect the National Creators Awards, let’s tip our hats to the astuteness of blending political strategy with digital innovation. The BJP has not just recognized the creators; it has crafted a narrative that resonates with the digital generation, potentially swaying hearts, minds, and votes in a symphony of strategic engagement. As we march toward the elections, the message is clear: in the digital age, the pen and the keyboard are mightier than the sword, and the BJP is poised, pen in hand, ready to write the next chapter.
National Creators Award: Numbers and Beyond
The event which took place at Bharat Mandapam, Prime Minister Narendra Modi launched the inaugural National Creators Award, marking a milestone in recognising digital creativity and innovation across the nation. This ceremony spotlighted the vibrant spectrum of digital content creation, with over 150,000 entries spanning 20 eclectic categories, leading to around 1 million votes cast. The awards celebrated a range of digital contributions, from storytelling and social change to technology and education, showcasing the diverse talents shaping India’s digital landscape.
National Creators Award 2024: Full list of winners
- Disruptor of the Year award: Ranveer Allahbadia (BeerBiceps)
- Best Creator in Education Category(Male & Female): Naman Deshmukh
- Best Health and Fitness Creator: Ankit Baiyanpuria
- Best Creator in Food Category: Kabita Singh (Kabita’s Kitchen)
- Celebrity Creator of the Year: Aman Gupta
- Best Creator in Tech Category: Gaurav Chaudhary(Technical Guruji)
- Favourite Travel Creator: Kamiya Jani
- Green Champion’ Category: Pankhti Pandey
- Best Storyteller: Keerthika Govindasamy
- Cultural Ambassador of the Year: Maithili Thakur
- Most Creative Creator Female: Shraddha Jain
- Most Creative Creator Male: RJ Raunac
- Heritage Fashion Icon Award: Jahnvi Singh
- Best Creator for Social Change Award: Jaya Kishori
- Best Micro Creator Award: Aridaman
- Best Creator in Gaming Category Award: Nishchay
- Swachhta Ambassador Award: Malhar Kalambe
- Best International Creator Award: Drew Hicks, Kili Paul, Cassandra Mae Spittmann
- Best Nano Creator Award: Piyush Purohit
- Most Impactful Agri Creator: Lakshay Dabas
- The New India Champion Award: Abhi and Niyu
According to the GOI website, the National Creators Award celebrates outstanding contributions in areas like storytelling, social change, environmental sustainability, education, and gaming. It’s designed to elevate and recognize creative efforts that drive positive change, serving as a catalyst for innovation and transformation in various sectors.
