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Tag: Digital News Avoidance

Youth in India turn to YouTube and WhatsApp for trusted short video news, leaving traditional print and TV behind.

Shocking News Consumption Trends: Why 39% of Adults Are Tuning Out

June 22, 2024June 22, 2024Pragadish Kirubakaran

Ladies and gentlemen, gather ’round! The saga of news consumption is undergoing a dramatic twist, and no, it’s not just another episode of “Breaking News!” It’s a full-blown drama with plummeting viewership, falling ad revenues, and a growing chorus of disenchanted viewers. You might wonder why so without further ado, let’s dive straight into the […]

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