Delhi liquor sales rise to Rs 589.17 crore ahead of Diwali
More than 3.31 crore bottles were sold in the capital during the fortnight preceding the festival, according to provisional Excise Department data.
Liquor sales in Delhi grew by 13.5 per cent during the two weeks before Diwali this year, generating Rs 589.17 crore in revenue, according to provisional Excise Department data released on November 10, Moneycontrol reported.
The volume of sales saw an increase of approximately 35 lakh bottles compared to the same period in 2025, when 2.96 crore bottles were sold for Rs 518.97 crore.
Transactions peaked on November 7, the day before Diwali, with outlets recording sales of Rs 79.25 crore. This represents a nearly 25 per cent increase in sales value from the Rs 63.40 crore recorded on the same day in 2025.
On that single day, approximately 40.45 lakh bottles were sold, marking a 16.6 per cent rise in volume from the 34.70 lakh bottles sold during the previous year's Diwali eve.
Retail liquor in the capital is managed by four government corporations: the Delhi Tourism and Transportation Development Corporation (DTTDC), Delhi State Industrial and Infrastructure Development Corporation (DSIIDC), Delhi State Civil Supplies Corporation (DSCSC), and Delhi Consumer's Cooperative Wholesale Stores (DCCWS).
The Excise Department has established a revenue goal of Rs 7,200 crore for the 2026-27 financial year, up from the Rs 7,148 crore target for 2025-26, The Times of India reported.