Bengaluru couple earns Rs 56 lakh with healthy meal subscription service
Diya Krishnakumar and Adithya Natarajan launched Wellfed after quitting their IT jobs to provide nutritious, home-style meals.
A Bengaluru-based couple, Diya Krishnakumar and Adithya Natarajan, earned Rs 56 lakh in revenue between January and September 2026 through their healthy meal subscription startup, Wellfed. According to the Times of India, the venture has delivered more than 55,000 meals to over 1,500 customers.
The couple launched the business in September 2024 after leaving their IT careers. They started the venture with an initial investment of Rs 15 lakh, sourced largely from their personal savings. The startup's revenue in these nine months has surpassed its first-year earnings of approximately Rs 45 lakh.
The founders decided to start Wellfed because they struggled to find simple, nutritious, and familiar meals while working in the IT sector. They noted that existing meal subscription services often focused on elaborate dishes rather than simple Indian meals like dal, vegetables, and roti.
The initial team of six included a nutritionist, a cook, a steward, and a delivery person. To provide a different experience, the founders used reusable lunch containers with steel lining sourced from a manufacturer in Maharashtra.
The business faced operational challenges in early 2026 when LPG shortages disrupted kitchen operations and forced menu modifications. Wellfed currently offers three subscription plans, with prices ranging from Rs 269 to Rs 289 per meal.
The founders plan to expand delivery coverage across Bengaluru and are considering Hyderabad as a future market. They also aim to improve kitchen capacity and explore additional dietary options.