Bengaluru entrepreneur builds bindi brand with Rs 20 lakh annual revenue
Meghna Khanna launched The Bindi Project in December 2022 after her jewellery business closed during the pandemic.
Bengaluru entrepreneur Meghna Khanna has grown her handmade bindi brand, The Bindi Project, to an annual revenue of Rs 20 lakh by FY25, according to a report by Times of India. The venture, which focuses on handcrafted and reusable bindis, saw its revenue double from approximately Rs 10 lakh in its first year of operations.
Khanna launched the business in December 2022 with an initial investment of Rs 5 lakh. The idea emerged following a conversation about a grandmother's gold bindi, which led Khanna to research the history of the accessory and identify a market for non-disposable designs.
The brand uses materials such as leather scraps, felt, and upcycled textiles. Khanna noted that she also used elements from broken jewellery left over from her previous business, Levitate, to create designs and embellishments.
The Bindi Project has been featured on Season 5 of Shark Tank India. Its designs have been worn by several Bollywood actors, including Kareena Kapoor, Kajol, Sonam Kapoor, Alia Bhatt, Janhvi Kapoor, and Tamannaah Bhatia, through stylists who recognised the brand.
By October 2025, the brand had served more than 1,500 customers across India. Sales are driven by pop-up stalls, exhibitions, WhatsApp, Instagram, and the company website.
Khanna previously ran the handcrafted jewellery brand Levitate from 2002 to 2020 before the Covid-19 pandemic forced it to close. She has expressed plans to work with artisans across India to create employment for rural women.