Coloured gemstone sales surge 40 per cent in India
Affluent buyers are increasingly choosing coloured gemstones over traditional gold and diamonds for festive wear and investments.
Sales of coloured gemstones rose by 40 per cent during the festive season as wealthy buyers look for alternatives to conventional gold and diamond jewellery, according to the Times of India.
The demand includes emeralds, spinels, tanzanites, aquamarines, and rare Paraiba tourmalines, which are priced at approximately Rs 5 lakh per carat.
At Kalyan Jewellers, studded jewellery featuring diamonds and coloured gemstones accounted for 31 per cent of sales in the recently concluded second quarter of FY27, said executive director Ramesh Kalyanaraman.
Kalyanaraman noted that demand for designs where gemstones are the central focus is particularly noticeable in Delhi, Jaipur, Surat, Ahmedabad, Bengaluru, and Hyderabad.
Alok Sonkhiya, director of Valentine Group and former president of the Jewellers Association of Jaipur, said the surge was driven by constrained mining supplies and interest from international collectors.
Renu Oberoi, founder and creative director of the luxury jewellery brand Renu Oberoi, said demand for these pieces starts from Rs 7 lakh, with bespoke high-jewellery pieces for rare stones reaching multi-crore valuations.