Kolkata content creator earns Rs 3.06 lakh from five brand deals
Sayantika Bhowmick limited her October collaborations to five partnerships to enjoy Durga Puja festivities.
Kolkata-based content creator Sayantika Bhowmick earned Rs 3.06 lakh from five brand collaborations in October 2026, according to reports by Times of India, Mint and Moneycontrol.
Bhowmick stated in an Instagram video that she deliberately restricted her workload during the month because she wanted to post her own festive content during Durga Puja.
The five brands she worked with were Tira, Myntra Beauty, Sprite, Pilgrim and LoveChild by Masaba.
Explaining her pricing, Bhowmick said she undercharged for some projects due to the brand names and her relationship with the agency that provides her opportunities. She also noted that some deals included advertising rights.
Although she completed the work, Bhowmick clarified that she has not yet received the money. She explained that the typical payment timeline for such partnerships is 30 to 45 days.
The creator expects to receive the payments by the end of November 2026.