Odisha launches Sanjeevani Setu to support cyclone-hit artisans during Diwali
The Odisha Rural Development and Marketing Society has opened a pop-up stall in Bhubaneswar to provide market access to rural producers.
The Odisha Rural Development and Marketing Society (ORMAS) has launched the Sanjeevani Setu — Setu of Hope programme to support artisans and rural producers affected by Cyclone Arnab-induced rainfall, according to The Telegraph India.
The initiative aims to connect rural producers with consumers during Diwali to help restore livelihoods in districts including Ganjam, Gajapati, and Kandhamal, where the calamity has wrecked livelihoods and left thousands homeless.
ORMAS has opened a Diwali pop-up stall on the ground floor of Utkal Galleria in Bhubaneswar. The stall displays more than 50 varieties of handicrafts and food items, such as clay diyas, scented candles, and home décor, sourced from community-based organisations (CBOs).
In Ganjam, the worst-hit district, losses are estimated at around ₹ 500 crore, though the state government has not yet conducted a detailed damage assessment. The programme seeks to provide marketing opportunities where damaged infrastructure has made it difficult for artisans to sell goods.
ORMAS chief executive officer Monica Priyadarshini said the programme places special emphasis on products from Ganjam and Gajapati to strengthen market access. She added that ORMAS will continue providing such opportunities during upcoming festivals, including the Bali Jatra trade fair in Cuttack.
One participating artisan said the cyclone dealt a severe blow to the economy of Ganjam and that ORMAS has provided a ray of hope. The artisan noted that customer response has been encouraging.