Jammu and Kashmir wins Best Tourist Destination award at ITM Goa–2026
The award was received by tourism officials on behalf of the Union Territory during the event held in Goa.
Jammu and Kashmir Tourism secured the Best Tourist Destination Award at ITM Goa–2026, according to the Daily Excelsior.
Rashid Raina, Deputy Director Tourism Publicity (Kashmir), and Pankaj Sasan, Deputy Director Tourism Publicity (Jammu), received the award on behalf of the department.
The J&K Tourism Pavilion saw significant interest from Goa’s travel trade fraternity, with many enquiries regarding the Union Territory’s tourism offerings.
Visiting officers engaged with travel professionals to highlight the region's cultural heritage, scenic landscapes, adventure activities, and emerging tourism experiences.
On the sidelines of the event, officials also visited the National Institute of Water Sports in Goa to explore institutional collaboration for promoting water sports and adventure tourism in Jammu and Kashmir.