Kunchacko Boban and Prithviraj Sukumaran named Kerala Forest department brand ambassadors
The actors will promote forest conservation, wildlife protection, and environmental awareness through various departmental programmes and social media campaigns.
The Kerala Forest department has appointed actors Kunchacko Boban and Prithviraj Sukumaran as brand ambassadors, according to The Hindu.
The duo will work to promote forest conservation, wildlife protection, biodiversity, and habitat preservation. Their role includes supporting departmental services, conservation campaigns, and initiatives involving public participation.
The engagement will focus on children and young people. The department intends to use educational programmes, nature camps, and digital content to help students and young adults connect with the natural world.
The government plans to involve the actors in social media campaigns by sharing verified conservation messages and videos on official platforms. The department aims to use their cinematic influence to create new communication formats for wider audiences.
Other responsibilities include promoting responsible behaviour regarding wildlife and respect for communities that depend on forests. The ambassadors will also support environmental literacy programmes to improve public understanding of ecosystems and ecological relationships.