Tesla to wind down Cybertruck production by mid-2027
Elon Musk announced the decision to shift focus toward the new Cybercab model following weak sales of the stainless steel pickup.
Tesla CEO Elon Musk said on Friday that the company will wind down Cybertruck production at its Texas gigafactory around mid-2027. According to reports from Al Jazeera, Moneycontrol and Business Standard, the move aims to make room for increased production of the newly launched Cybercab model.
The decision follows years of weak sales for the vehicle, which was first unveiled in 2019. Musk had previously predicted annual sales of approximately 250,000 units. However, data from Kelley Blue Book shows Tesla sold 38,965 units in 2024, a figure that declined by nearly 48 per cent to 20,237 units in 2025.
The Austin plant is currently the only known Tesla facility equipped to manufacture the Cybertruck's specialised components. It remains unclear if manufacturing will move to another site or be phased out entirely.
Musk described the Cybertruck as the "best vehicle Tesla has ever made" and called the wind-down the "end of an era" in a post on X. The vehicle's angular stainless steel design was a point of contention from its unveiling, when an attempt to demonstrate shatterproof windows resulted in two windows cracking.
Former Aston Martin CEO Andy Palmer noted that it does not make sense to continue production when the model is not meeting targets. Automotive analyst Felipe Munoz observed that electric pick-ups have also struggled in the US market.