Clay art from Uttar Pradesh districts featured at Maati Kala Utsav in Lucknow
The government initiative aims to promote the One District One Product scheme by bringing rural artisans to urban markets.
The Maati Kala Utsav in Lucknow is currently featuring approximately 60 stalls showcasing clay craft and traditional arts, according to The Times of India. The event is a government initiative designed to promote the One District One Product (ODOP) scheme.
Shishir, the general manager of the Uttar Pradesh Mati Kala Board, said that the initiative is bringing rural artisans to urban markets through ODOP.
The exhibition includes a variety of earthen lamps, such as beeswax candles and diyas. Artisan Raj Prajapati from Chinhat is selling diyas with prices ranging from Rs 1 to Rs 15 for two. Shubham from Gorakhpur is displaying terracotta items including vases, planters, and conch-shaped lamps.
Other products at the expo include wicker pellets and cookware from Azamgarh artisans. Ibrar Ahmad is selling lamps that glow when water is poured into them, requiring neither oil nor fire.
In Kanpur, Gitanjali Sachan is vending various food items prepared by women, such as pickles, spices, and thekua. Her son, Siddharth, stated that the spicy powder buknu, made with 21 spices, is their fastest selling product.