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Shah Rukh Khan's King secures ₹665 crore in pre-release deals

The upcoming action thriller directed by Siddharth Anand has reportedly attracted significant investment across theatrical, digital, and music rights.

Shah Rukh Khan's upcoming action thriller King has reportedly secured pre-release deals worth ₹665 crore, according to reports from Outlook, Moneycontrol and Business Today. The film, directed by Siddharth Anand, is scheduled for a theatrical release on December 24, 2026.

The theatrical rights account for ₹425 crore of the total. Pen Marudhar has reportedly taken the domestic distribution rights for ₹250 crore, while Dubai-based Phars Films has secured overseas rights through a ₹175 crore minimum guarantee deal.

Digital streaming rights have been reportedly purchased by Netflix for ₹150 crore, a figure that may change based on the film's box-office performance. Additionally, the music rights are valued at ₹65 crore and satellite rights at ₹25 crore.

The production, handled by Red Chillies Entertainment and Marflix Pictures, has a reported budget of ₹400 crore. When including Shah Rukh Khan's acting fee and an estimated ₹40 crore to ₹50 crore for promotion and release, the total cost could reach approximately ₹500 crore to ₹550 crore.

The film features an ensemble cast including Deepika Padukone, Suhana Khan, Abhishek Bachchan, Rani Mukerji, Anil Kapoor, Jackie Shroff, Jaideep Ahlawat, Arshad Warsi and Raghav Juyal. It marks the first collaboration between Shah Rukh Khan and his daughter, Suhana Khan.

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